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In Fenghao Village, Lingkou Town, Ding'an County, a gentle morning mist blankets the fields. Nearby, a drone glides low over the ridges, while the aroma of coffee drifts from a roadside pavilion. The rice grown here thrives on volcanic soil rich in selenium and is nourished by sweet mountain spring water, yielding grains that are crystal-clear and plump. When cooked, the rice is soft, fragrant, and leaves a sweet aftertaste. From millennia-old fertile farmland to cloud-based smart agriculture; from eco-friendly cultivation to the integration of agriculture, culture, and tourism—here, a single grain is quietly rewriting history.Hainan's Premium Rice's new story.

Hainan's fine rice is a flavor poem written by sunshine and fertile soil. With its long, warm summers and abundant sunlight, Hainan provides the perfect natural nursery for rice cultivation. For centuries, rice has thrived here, giving rise to multiple high-quality varieties with unique flavors. Thanks to its exceptional ecological environment, the rice grains grown in Hainan are plump, glossy, and full of vitality. During processing, we strictly adhere to standards that avoid polishing, waxing, or adding preservatives, ensuring maximum retention of the rice's original nutrients and natural taste. When cooked, the rice releases a fresh aroma, offering a soft yet perfectly elastic texture with a subtle, lingering sweetness.

This unique flavor is made possible by the exceptional natural advantages of Fenghao Village, Lingkou Town, Ding'an County. Located in a volcanic rock region, Fenghao boasts rich black soil abundant in selenium and various trace elements, with deep, fertile layers. Nearby, Loupo Reservoir and Liangshi Reservoir provide high-quality irrigation water—clear and free from pollution. In this"Selenium-rich Land"Here, rice thrives under ample sunlight and a warm, humid climate. The moderate day-night temperature difference promotes the accumulation of sugars and nutrients, resulting in Hainan's premium rice.Fresh, Fragrant, Clean, Newunique qualities that also make itHainan FreshA shining business card.

From selling rice to building a brand, from relying on the weather to smart farming.Hainan FreshA Leading Cultivated Enterprise: The Growth Journey of Hainan Fenghaoyang Agricultural Technology Co., Ltd. Exemplifies the New Era of FarmersCraftsmanship + Innovationa microcosm. The company has established a startup team centered on 7 college graduates who returned to their hometowns, deeply rooted in the local community and dedicated to"Enterprise + Village Committee + Farmers"The model has created jobs for over 60 villagers in the surrounding area, increasing annual collective income by more than 20 ten thousand yuan. In 2021, the company launchedHuangzhou Feng HaoyangBrand-enriched selenium rice: In 2023 years, they invested nearly 300 million yuan to build a smart agriculture system for real-time monitoring and remote control of air quality, water conditions, and soil data. Today, they have not only achievedRice-crop rotation and rice-duck co-cultureEcological farming practices, smart greenhouses, and farmer field schools to promote"Agri-Tourism + Study Tours"Integrating development step by step to turn rice fields into a bountiful landscape.

From green food certification to inclusion in the national list of famous, distinctive, and high-quality new agricultural products; from GAP certification toHuangzhou Feng HaoyangBreaking through the brand boundaries, from 50 mu of experimental fields to 300 mu of demonstration bases, Hainan Fenghaoyang Agricultural Technology Co., Ltd. is steadily building a...Planting, Processing, Sales, and ExperienceIntegrated industry chain, paving the wayEcological industrialization and industrial ecologyof modern agriculture. In the future, the company will continue to advance the construction of large-scale, intelligent, and precision agricultural demonstration parks, exploring replicable and scalable smart agriculture models to contribute "rice-powered" momentum to the development of the Hainan Free Trade Port and rural revitalization.